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Users will soon have a updated setting that permits them to cut down on the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the company announced that it now features in excess of 1 bn AI-generated clips.

Trial and Implementation

The new functionality is in a pilot phase over the coming weeks before a global launch. This development aligns with a surge in AI-generated material, driven by new AI video creators.

The Broader AI Trend

Studies have shown that almost 10% of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A considerable share of this material is deemed low-quality AI content, a term for substandard, mass-produced content that is typically nonsensical or dreamlike.

Based on user feedback that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to educational videos, and we want to provide users the ability to adjust the amount of that, according to their own choices,” commented a platform representative.

Scale of AI Content

TikTok shared that there are presently 1.3bn videos on its service labeled as AI-generated. In total, over 100 million videos are added to the app every day, making AI-generated material a relatively small part of its complete catalog.

User Control Features

Viewers will be capable of limit or boost the amount of AI-generated videos they watch by accessing the content preference setting in the platform and selecting “AI-generated content”. Other topics that can already be modified under the tool cover current affairs, fashion, aesthetics, and dance.

Content Labeling and Policies

Its rules mandate creators to identify “realistic” artificially created content, and it forbids dangerous deepfakes of celebrities or emergencies. Any authentic-looking AI video that is unmarked can be removed under its terms of service.

In addition, the service will now attach an “AI-made” watermark to content made using its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This step is intended to deter users from attempting to circumvent the disclosure requirement.

Educational Initiatives

TikTok is also launching a $2 million AI literacy fund for professionals and organizations to create learning resources about using AI responsibly. This project will assist educational bodies focused on training computer science.

Content Safety Approach

The video-sharing app has defended its moderation strategy, following controversy over proposals to make redundant a large number of review team members in Britain. TikTok is set to reduce 439 jobs in its trust and safety department in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.

A company official stated that people-led review would remain essential, but automated tools can protect employees by removing the most graphic content before it gets reviewed by staff. TikTok reported a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its AI tools.

It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is really helping us process content quickly.”